Saturday, December 8, 2012

Postcard Advertising Ideas to Promote Meals and Cooking Tours


Meals and food preparation tours are fantastic holiday ideas. Tours to areas of Tuscany and Provence are fairly prominent for gourmet lovers and enthusiasts of fine local cuisine. Advertising these trips can be challenging as they may only appeal to a particular target market or group. An efficient method to market these trips can be through the use of full color postcard printing. Appealing people's hungers through postcard pictures of savory and vibrant local dishes included on the food and food preparation tour. Below are some concepts on ways to use postcards as advertising tools.

  • Postcards as Promo Cards - Postcards can be used as promotion cards that can be mailed directly to tourists and gourmet meals enthusiasts. They can be used to advertise promotion or rebate rates for off peak periods. They could additionally be used to promote unique honeymoon or birthday bundles. They can be given out in gourmet supermarket, meals bookstores, travel and tourism trade shows and kitchen area furnishings stores.
  • Postcards as Souvenirs-Postcards can be made use of as tokens given to individuals throughout the tour. These could remind individuals of the trip experience and refer the tours to others.
  • Postcards as Present Cards-Postcards could also be made use of as gift cards to devoted trip individuals. This enhances ties and develops individual relationships. The gift cards can serve as recipe cards where a brand-new recipe is printed on the back.


Postcard printing today is made easy and convenient through online postcard printing. A postcard printing business allows consumers to select from a range of sizes and pre-designed postcard templates. Consumers can also publish their own designs or utilize an on-line design device. Postcard printing today is now cost effective as printing companies provide to print mass orders at discounted prices.

Custom postcard - Do It Yourself


Custom postcard creation in the modern-day age couldn't be simpler: upload an image from your notebook or iPhone, key in the message and location address, pay for the card, and a real custom postcard arrives in someone's letter box. Not so long ago, postcards were pre-printed. You acquired one, written the message and location address, got a stamp, discovered a post office, and hoped that the card would get to its location prior to you did.

Today, custom postcards are produced by the individual. You can publish a picture, type in the destination address and the message, and the card is printed, stamped, and mailed from a remote place local to the location. You don't need a printer, you don't need to browse the postal system when on R and R, and you do not should handle the time and trouble of international air mail.

Traditional postcards for acquisition were normally photos cards of a location, art cards containing classic or initially art, or historic cards transmitting.

Custom postcards are made by you. You can be a company sending direct mail pieces or a proud dad delivering a picture of a newborn. They run the gamut of feeling.

Like at the time of the birth of the postcard, individuals are utilizing custom postcards in a number of methods:.

Recipe Cards: take an image of that work of art apple pie, key in the recipe on the message side (or place it into the picture) ... and voila! You have a calling card to share with your buddies who adore to prepare with your very own custom postcard.

Head Shots: Acting is a COMPETITIVE profession. Your look is your bread and butter. It is very important to get head shots and resumes in front of as lots of casting agents as feasible. Develop custom postcards of your latest headshots, and you could start a direct mail advertising campaign promoting your occupation.

Welcome people to a Tupperware party! Yes, "snap and burp" is still in fashion in the kind of Tupperware parties. Send a postcard invite to those on your block with a retro sense of being green ... no more throw-away plastic bags.

A gentle tip for people to pay their rent: It's true. A management business delivers a gentle rent suggestion in the kind of a custom postcard. It's friendlier than an invoice, and cheaper to produce and mail ... from the property owner with the nice gentle touch.

MY PERSONAL FAVORITE USAGE OF CUSTOM POSTCARDS: Produce a brand-new type of thank you note! There is no better way to know that your gift has been liked than to see a picture of it in use! Take a photo of you using that sweater, tossing that football, utilizing that table saw ... upload the image, kind is a few words of gratitude (the picture states it all), and you have made someone feel really valued.

Five One-of-a-kind Makes use of For Photo Postcards


Photo postcards are generally printed on a 14 point thick card stock with either a glossy or matte finish. They are custom printed in a range of sizes from a common 4 "x6" size to something more unusual such as a 6 "x11" postcard. They are both enjoyable to develop and a joy to receive. Below are some inspiring concepts for your following custom photo postcard.

1. Every year your kid turns yet another year older, capture and share the moment with an image taken on or around their birthday. Don't let the time slip away without the ever essential photo.

2. Share a preferred recipe by developing a recipe card. You have the best coconut cream pie and everybody is always asking you for the recipe. Take a photo of your pie and utilize it for one side of the postcard, the other side can display the listing of active ingredients and baking directions.

3. Show off your house remodeling task. Many weekends have actually been invested remodeling the basement. Sure, you can have your local pals and neighbors over to have a look at your effort, however just what about those who aren't nearby? Reveal the success story to them by sending a photo of your work along with a customized note on the back of the postcard.

4. Your award winning yard. Okay, so perhaps your yard will certainly never be included in a journal or a newspaper, but you have worked all summer time long to grow the perfect Chrysanthemum and the most incredible Blue Violets. Take some photos, pick the very best ones and produce a collage of the images for your postcard. If you have a quality camera, close up shots of flowers can be definitely sensational.

5. Just recently engaged? Spread the information by developing a photo postcard. Usage an elegant or cute photo of you and your significant other. You could consist of info about the engagement on the reverse side.

Developing photo postcards is enjoyable. The postcards can be made use of for anything from statements to recipe cards. Get creative! You can additionally have 'mini-postcards' that accomplish a similar affect when you put your design and idea onto printed business cards. Business cards aren't just for sharing contact info in the business globe. Postcards and business cards can be easily designed online utilizing an online printing solution.

Keeping Your Kitchen Organized With Postcard Printing


Kitchens are always filled with task. There are also a lot of ingredients, meals items, utensils, and pots and pans. Do not contribute to the turmoil by being disorganized. Right here are numerous tips on the best ways to keep your kitchen arranged with using postcards.

1. Do you adore cooking or baking? Then why not use postcards as recipe cards? Keep your precious family members recipes safe and orderly by using custom-sized postcard printing so you can be sure that your prints will fit right in your recipe box. Design special and individual blank recipe cards so you can effortlessly include brand-new recipes to your collection. Ultimately your recipe collection will come to be a household treasure that you could pass on to the next generation.

2. Going to the grocery? Don't use small paper listings that easily get lost when you get to the grocery store. Usage a postcard for your grocery listing. Postcards are simpler to clip in your car's visor so you are advised of what to buy when you get to the supermarket. Make your grocery list a work of art by designing your very own grocery list: use an image of your favored meals component, place your signature at the corner, or use your family's image or logo design. Postcard prints will function as fantastic grocery lists. It's not too huge and will certainly fit right in your handbag. The thick card stock will make sure that your listing will not get crumpled, torn, or accidentally thrown away.

3. Planning a regular menu? This will assist you cut costs and make sure that you don't prepare the more than your household can consume. Your children will certainly adore the variety of dishes. Use postcard prints, in sizes like 5.5" x 8.5" or 6" x 11" to make a regular menu plan. Place all the days of the week and a blank box or column where you can write what dishes you'll be preparing. Stick it on the refrigerator or your kitchen cork board for all to see. They'll always be home in time for dinner when they see just what's for dinner.

Make sure you use a reliable printing business to print your postcards. Decide on one that offers selections in quantity where you can print 50, 100, and 500 or more. These postcard print ideas are enjoyable methods to keep your kitchen more organized so you don't could have even more fun cooking instead of fussing over absolutely nothing.

Postcards For Real Estate Marketing


Are real estate recipe postcards a "tasty dish" for postcard advertising success, or are they a waste of time and money?

Only the individual marketer could respond to that concern with any finality. The answer will originate from experimentation and screening with different postcard marketing methods, contrasting one method against an additional, etc. But I 'd be happy to give my take on the topic, based on the time I spent working in the postcard marketing sector.

What's a Real Estate Recipe Postcard?


Let's beginning with a fast meaning, just so we're on the exact same page. A real estate recipe postcard is an advertising postcard sent from a real estate agent to their audience (typically residents and possible home buyers). On one side of the postcard, there's a photo of a delicious dish with the recipe listed out. You know, chili disadvantage carne, bananas nurture ... that sort of thing.

On the other side of the recipe postcard, the agent will detail his or her contact info with some kind of "Call me when you require assistance" message. The standard property is that the recipient likes the recipe a lot-- or finds the postcard so thoughtful-- that they dial up the agent and state, "Will you assist me get / sell a residence?".

I know, it's a bit of a stretch. However that's how real estate recipe postcards are supposed to work. The question is, do they work that way? An even better question is, how do the response rates from a real estate recipe postcard stack up against a postcard that makes a powerful offer and uses proven techniques of direct mail marketing?

To my expertise, there has never been any type of research on the effectiveness of real estate recipe postcards (when compared to a different form of real estate postcard). Sure, you'll find a handful of reviews here and there, and maybe some "Usage real estate recipe postcards!" promotional copy on a postcard company's website ... but that's probably it.

So here's my take on the topic, based upon my professional experience with both postcard advertising in general and real estate advertising in particular.

Me personally, I would not spend a dollar on real estate recipe postcards. And do you wish to know why? Since while a real estate recipe postcard might produce one feedback out of a thousands mailers, there are means to obtain much better feedback rates. You know ... those tried-and-true postcard marketing techniques, like making an offer of some kind.

There are additionally ways to integrate the real estate postcard with an educational website, thus producing a "very card" that could enhance the success of both advertising networks. In short, I believe there are much more powerful techniques to real estate postcard marketing than just slapping on a recipe and awaiting the phone to ring. But that's simply me.